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“I’m Not Just Buying A Computer,” He Said. So What Was He Buying?

Business Relationships

I don’t know Greg.  But Greg knows me, even though we’d never met.  He’s read this column for the past several years, sharing in my personal stories and technology insights.

He urgently reached out for help when Windows 10 unexpectedly took over his work computer Memorial Day weekend.  Although I was on vacation in Chicago, I called him, provided brief assistance, and told him I would have my technicians reach out to him first thing on Tuesday.

My technicians followed up as promised and quickly reverted his laptop back to Windows 7 so he could resume work.

When Greg recently purchased a new business and needed an office computer, the former owner told him to just go to one of the big box stores and pick up a computer.

Instead of following that advice, he told the former owner, “I’m not just buying a computer; I’m buying a relationship.” 

Then he promptly called me to discuss his needs and order the right PC to fulfill those requirements.

Greg understands that in life there are certain areas in which the relationship you have with a vendor is significantly more important than the product or service itself.

It’s probably also the reason the director of a local non-profit organization sought my counsel about some email issues they were experiencing and to provide feedback about suggestions they had received from their web designer and their current IT provider.

I gave him my honest opinion – go with your IT provider’s recommendation.  I provided him some insight into potential problems they could experience with that recommended solution and suggested a way to proceed without being locked into a horrible experience.

I could have suggested that our email service was his only best option, but I knew that for his particular situation, what our friendly competitor offered would fit their needs.  And there was no compelling reason for him to switch right now.

The director previously reached out for my input about whether or not he should upgrade his computers to Windows 10.  (My reply:  Absolutely NOT!  Discover why in my free report at

Building relationships on trust, courtesy, and common sense is what I strive for each and every day with every client – home user or business user alike.  Not just ringing up a transaction.

I work to get to know my clients.  What they like, their hobbies, their families, and more.

Relationships transcend any business transaction.  Having a great business relationship with your doctor, dentist, auto mechanic, realtor, financial advisor, insurance agent, and computer technician are among some of the most important ones you can develop.

The Cheers theme song sums it up perfectly:

Making your way in the world today

Takes everything you’ve got.

Taking a break from all your worries

Sure would help a lot.

Wouldn’t you like to get away?

Sometimes you want to go

Where everybody knows your name,

And they’re always glad you came.

How are your relationships with various business professionals?  Is it time go where they know your name and they’re always glad you came?