“Once a new technology rolls over you, if you’re not part of the steamroller, you’re part of the road,” writes author Stewart Brand about advances in technology.
Does it ever stop? I’m often asked by clients and others who feel overwhelmed by the rapid changes. Unfortunately, it doesn’t. We have to learn to adapt or run the risk of getting left behind.
2015 promises to be another year of trends and changes. Here are a few of what I and other technology experts believe will happen in the next twelve months.
An Increase in Viruses and Security Breaches
2014 proved to be a profitable year for scammers and hackers, raking in billions of dollars using stolen credit card numbers, identity theft, and a myriad of other methods.
Many people (including some who read this column) got duped by phone call scams from callers purporting to be from Microsoft, warning that the recipient’s PC was infected with a virus or experiencing problems.
Companies large and small suffered serious breaches of security affecting millions of everyday consumers like you and I. These attacks pose threats of the safety of our personal information, health records, and our finances.
(Side note: Attacks on major corporations like Target, Home Depot and Sony make the news headlines, but I bet you didn’t know that as of December 23, 2014, there were 761 breaches exposing over 83 million individuals’ personal information. The full 183-page report can be viewed at: http://www.idtheftcenter.org/images/breach/ITRC_Breach_Report_2014.pdf)
Multiple strains of the Cryptovirus took hostage of hundreds of thousands of computers worldwide – including many in the tri-state area, encrypting the personal files and pictures stored on their hard drives, never to be recovered.
These threats to personal computers, mobile devices and major networks will continue to increase in 2015. Security experts will seek to find effective ways to bolster defenses, but it will come with a cost.
Tech Becomes Wearable
Did you make a New Year’s Resolution to get in shape in 2015? If so, many new gadgets that can be worn on your body will make tracking your progress much easier.
The most famous and widely anticipated device is the Apple Watch, which is slated to be released sometime this year. Marketing on Apple’s website for the watch reads, “Fitness doesn’t just mean running, biking, or working out in a gym. It’s also about being active throughout the day. So Apple Watch measures all the ways you move, such as walking the dog, taking the stairs, or lifting your kids. Apple Watch even keeps track of when you stand up.”
Of course, other tech manufacturers will have their unique gadgets at different – and probably cheaper – price points to help you get and stay healthy.
Alternative Payment Methods
2014 began the war between two major players in offering convenient mobile wallet solutions, allowing consumers to pay for purchases by simply swiping their smart phones at the cash register. This makes sense, doesn’t it? Nearly everyone you see has a phone glued to the palm of their hand!
Apple, with its Apple Pay wallet, is going head-to-head against Walmart and other big name retailers, with their CurrentC wallet.
Who will win this battle? No one knows for sure, but it’s guaranteed to be a great fight. Neither one wants to let the other play in the arena; each wants to have a monopoly.
Of course, security will be at the forefront of everyone’s minds when it comes to personal credit card and payment information. Unfortunately CurrentC already suffered a data breach before it was even officially launched.
In 2015, tech will continue to permeate almost every facet of our lives. While technology can be a great thing, we must heed the words of U.S. Army Field Commander Omar Bradley: “If we continue to develop our technology without wisdom or prudence, our servant may prove to be our executioner.”